|
|
| |
|
|
| |
|
|
| |
Fortune Marketing Unlimited |
|
| |
|
|
| |
The Company
 Fortune Marketing Unlimited, Inc. (FMU) was founded in 1987
to create, market and manage corporately-sponsored promotional
events.
FMU's business philosophy is based on creating long-term business
relationships and delivering long-term results. FMU partners
with senior executives facing complex marketing decisions. We
help companies define their outstanding issues, capture vital
information and create the knowledge that companies need to
reach superior cost-effective decisions.
In addition to providing excellent sponsorship opportunities,
FMU creates specific tie-in promotions for its clients which
bring significant quantifiable value to each sponsorship.
FMU does this by recognizing that underneath all of the corporate
and organizational goals and objectives is one basic tenet -
companies want to make money. In the case of its corporate clients,
FMU creates tie-in opportunities designed to generate measurable
sales of product and services.
As a result, when corporations evaluate their sponsorships,
they look beyond the reach, frequency, target and critical mass
data that most marketing consultants provide their clients.
FMU's clients are able to look to the sales and profit figures
generated by a successful sponsorship. The sponsorship is no
longer just creating an association with golf or tennis, or
amassing an indeterminate number of impressions, or just supporting
a charitable cause, it is a wise business decision.
contact
us |
|
| |
|
|
| |
Cadillac
Invitational
FMU created the Cadillac Invitational, a nationwide series of
amateur scramble style golf events which benefits selected charities
- now the largest and most successful event of its kind in the
world. The Cadillac Invitational has raised well over $100 million
for its charitable beneficiaries. Simultaneously, the event
has generated excellent media and on-site exposure for Cadillac
and the event’s other sponsors.
This marketing promotion has annually generated millions of
dollars of related sales for: |
|
| |
|
|
| |
 |
Cadillac Division of
General Motors Corporation |
|
General Motors Acceptance Corporation |
|
Continental Airlines Cargo |
|
Callaway Golf, Ben Hogan Golf and
Top-Flite |
|
The Greg Norman Collection |
|
Marriott |
|
Etonic |
|
The Pebble Beach Resorts and TPC
Sawgrass |
|
|
| |
|
|
| |
contact
us |
|
| |
|
|
| |
Event Marketing
FMU is a comprehensive resource for the creation, implementation,
marketing and promotion of tournaments, exhibitions and performances
in sports, music and general life style events. FMU is skilled
in all aspects of event management: conception, staging, promotion
and management.
Additionally, FMU provides services that will help maximize
an event's appeal and long-term success.
Services include: |
|
| |
|
|
| |
|
Developing and implementing
merchandising and licensing programs |
|
Sponsorship packaging and representation |
|
Developing and implementing qualified
name gathering programs |
|
Detailed cost analysis and budgeting |
|
Design and operation of on-site hospitality
facilities |
|
|
| |
|
|
| |
contact
us |
|
| |
|
|
| |
Custom Promotional
Items
FMU also designs all of the custom products it sells. Then,
one on one with our clients, our designers modify the styles
to fit each company’s individual and unique image and
logo application needs. FMU is your factory direct sourcing
agent. The least expensive way to source products today is to
work directly with a factory—we do that for you. We always
show you a final rendition. Upon your approval, the factory
will manufacture your items and FMU will facilitate all import
and shipping requirements to ensure that your order is delivered
directly to the location of your choice. Because we are factory
direct, there are no extra charges for shipping to a warehouse
in the USA, for stocking and warehousing, for printing or repackaging,
or domestic shipping. There are no up-charges for salesmen,
no middlemen and no overhead. We eliminate these additional
costs, and this way, you only pay FMU a small margin for our
efforts. We make the products for you and deliver them straight
from the factory to your company.
We take you, the client, directly to the factory. FMU began
designing and manufacturing custom logoed merchandise in 1998
to provide our clients with quality prizes and gifts while working
within our clients’ strict financial constraints. Years
of design, sourcing, and manufacturing experience in Asia enable
FMU to design high quality, unique, and attractive custom logoed
merchandise at a fraction of ASI or distributor prices. We provide
a level of service to our clients unmatched by other merchandise
vendors and sports marketing agencies. FMU competes with registered
vendors at Fortune 500 corporations and major national charities
and we regularly win bids by offering significant savings over
our competitors. In fact, over the last few years, FMU has won
nearly every merchandise bid we have participated in.
Make our years of experience work for you. In addition to the
ability to manufacture virtually any custom item, FMU, through
its event sponsorship relationships with numerous quality companies,
can offer access to name brand items at prices other vendors
can’t match. |
|
| |
|
|
| |
The Principals
LOREN J .SHAPIRO, President
of FMU, is a magna cum laude graduate of Tufts University, where
he played golf, basketball and soccer and was named soccer All-American
in 1982. After graduation, he worked at International Management
Group (IMG), the world's largest sports marketing company, where
he created and managed corporate promotions for numerous Fortune
500 companies. Loren opened his own marketing/consulting company
in 1987. Since its inception, the Cadillac Invitational has
grown to become the largest corporately sponsored amateur charity
event in the world.
SKIP JENKINS,
ESQ., FMU's Senior Vice President, played golf at both
the University of Florida and Georgetown University before graduating,
cum laude, from Boston College Law School in 1986. Skip left
the Boston-based law firm Hale and Dorr in 1990 to begin his
association with FMU. Since that time, Skip has worked on the
management of the Cadillac Invitational program and worked on
numerous other events conducted by FMU.
contact
us |
|
| |
|
|
| |
|
|
| |
|
|
|
|
